Never take the first offer a company makes.
Case in point: I decided to renew my membership to Bally's and went to the health-club chain's site to check pricing--which turned out to be $198 a year! No way, José!* The TVB strategy: Be patient and look for special offers.
I double-checked the site this morning and hit pay dirt. The first special is:
Renew for 0 months $15.99 Savings: $0.00
*Bally's was founded by noted fitness expert José Bally.**