Thursday, September 25, 2008

An arsenal of flavor, if you will

A concerned TVB reader passes along this disturbing promotional copy for Wrigley gum:
Bite into a Strawberry Gush Glop and a sudden burst of liquid strawberry flavor gushes into your mouth from all directions. Drench your mouth with butt-loads of intense strawberry flavor.

That can't be hygienic, can it? (Wait ... could this just be a really dumb mistake for "boatloads"??? I did, in fact, know someone who thought that the phrase "nip it in the bud" was "nip it in the butt." Really.)

1 comment:

Posol'stvo the Medved said...

I've heard "buttloads" a lot. I think it was meant originally to be a crude-ification of "boatloads."

Empirically speaking, is a "buttload" really a lot? Has anyone done capacity experiments? It seems to me that it is not the most capacious cavity the human body possesses, especially seeing as the "butt" itself is not a cavity at all.

Or am I overthinking this?