There was a story in the Times on Sunday about how Dairy Management, part of the U.S. Dept. of Agriculture, is working with restaurants to encourage more sales of cheese. The results are rather alarming as well as somewhat puzzling:
...In a series of confidential agreements approved by agriculture secretaries in both the Bush and Obama administrations, Dairy Management has worked with restaurants to expand their menus with cheese-laden products.
Consider the Taco Bell steak quesadilla, with cheddar, pepper jack, mozzarella and a creamy sauce. “The item used an average of eight times more cheese than other items on their menu,” the Agriculture Department said in a report, extolling Dairy Management’s work — without mentioning that the quesadilla has more than three-quarters of the daily recommended level of saturated fat and sodium. ...
On Oct. 13, Domino’s announced the latest in its Legends line of cheesier pizza, which Dairy Management is promoting with the $12 million marketing effort.
Called the Wisconsin, the new pie has six cheeses on top and two more in the crust.
Just eight cheeses in the pizza? Pikers. They need to think bigger--really go all in. Remove the tomato sauce--it's just taking up valuable real estate on the crust--and replace it with a nice Velveeta sauce. Perhaps take an extra step to support our farmers and replace the crust with meat.
In short, I'm concerned that the Dairy Management folks just aren't thinking big enough:
“More cheese on pizza equals more cheese sales,” [Thomas] Gallagher, the Dairy Management chief executive, wrote in a guest column in a trade publication last year. “In fact, if every pizza included one more ounce of cheese, we would sell an additional 250 million pounds of cheese annually.”
True, Mr. Gallagher, but why stop there? If every pizza had a pound more of cheese, you could sell 4 trillion more pounds a year.