Saturday, February 27, 2010

And, indeed, most movies stink to this day

Picture this: The year is 1960, and you're an advertising executive. You've been given the campaign for a movie produced by Mike Todd Jr., in a new process called Smell-o-Vision. In this amazing new cinematic wonder, various odors will waft through the movie theater, keyed in to visuals on the screen in Scent of Mystery: a load of bread, flowers, a pipe, etc.*

It's a groundbreaking idea--a true milestone.

So you sit down at your desk, determined to compare Smell-o-Vision to earlier breakthroughs: The first moving pictures. And the dawn of sound, of course.

Suddenly, it all comes together, and you've got the most amazing ad line ever:

FIRST They Moved
THEN They Talked
NOW They Smell

No, I'm not making this up:

*Since Mike Todd Jr. is not John Waters and this is not Polyester, there is no dog poop.

(Via the Mobius Home Video Forum, where I nabbed the image.)

(Oh, and this is a cross-post with


Qaro said...

I especially love, "The Process to end all Processes" : )

Jim Donahue said...

It's true-- since then, there have been no processes.

Knatolee said...


ChefNick said...

Hey. Fuck "Smell-o-Vision." How's about "Feel-o-Vision?"

Yeah. That could work, Jack Warner.

Talley Sue said...

I love the term "smell-o-vision"--you can see the odors!