Wednesday, July 12, 2006

Activia: Yogurt that makes you poop

I think I'm sensing the beginnings of an advertising trend.

Photobucket - Video and Image Hosting First, Charmin started advertising with bears. I can only assume this was meant to answer the age-old question, "Do bears poop in the woods?" Yes, they do, and they use Charmin. Who knew?

Photobucket - Video and Image Hosting Now there's Activia, a new yogurt from Dannon (or, as it's known in the rest of the world, Danone). Oh, the reference in the ads is a bit veiled. Two young women--college, perhaps?--debate whether to go out for the night or stay in because, it seems, one is "bloated," apparently a code word for constipated. But the other has good news: She's been eating Activia for two weeks and, um, she's not bloated at all, because the yogurt speeds up "slow intestinal transit" and "helps regulate the digestive system."

The problem is, the approach is so oblique that it takes a couple of viewings to even get the point of the ad.

So, c'mon, Activia, just be up-front about it, like Charmin, and feel free to use the subject line of this post as your new slogan. I won't even charge you much.

5 comments:

Gina said...

Here, I thought it was some veiled reference to yogurt helping with yeast infections. Shows you where my head is. Not up my butt, at least.

blogone said...

Bottom falling out of your world? Try Activia and the world will fall out your bottom!

How about that?

MsYvone said...

Does it come in Prune flavor? My college roommate coulda used that stuff. I think she said she only BM'ed a few times a month.

Why that subject came up, I'll never know, but I often found her lying on the floor between two speakers listening to NUMBER 9, after hanging out with her friend MaryJane.

punkinsmom said...

This slides in nicely with your monkey obsession. After all, what monkey doesn't love to fling poop? I'm envisioning a new campaign....

Knatolee said...

My God, you weren't kidding. You really ARE the #1 hit for "yogurt poop"!!!