Yesterday, while editing some copy, I found this little nugget in a chart:
What factors or potential benefits are driving deployment of radio-frequency identification*?
16% Protection against counter-fitting
I immediately assumed that "counter-fitting" was some piece of jargon that I hadn't yet run across.
But I just realized that whoever wrote this meant "counterfeiting." A writer, an editor, and at least two researchers read over this text before it reached my desk.
Pardon me a moment while I go weep.
*RFID: those chips that retailers are putting on products in order to track inventory, and the government will soon be inserting under your armpit to track your every move and read your thoughts, unless you wear a shiny hat made out of aluminum foil.