Monday, June 27, 2016

[Bleep] City

I was reading an article in an August 1969 issue of the Arts & Leisure section of the New York Times and stumbled across this absolutely real, absolutely crazy ad for an upscale housing development ($29,000 for a house with luxuries like pools, year-round ski slopes, and golf courses!) outside of the city. (Click to embiggen.)

I don't know how to read this other than "Come live here and have sex with your neighbors. It's cool. We're all doing it."

"Easier to love your neighbor"? "There will be clusters for young swingers"? "There were be clusters for not-so-young swingers"?

Yeah, they are totally doing it.

The first thing that came to mind as I read this was this dialogue from season 2, episode 8 of Arrested Development:

G.O.B.: That’s right, Michael. Guess who just got fired? 
Narrator: G.O.B. was recently hired by the Bluth Company’s rival, Sitwell Enterprises. And although he started off well...
G.O.B.: 52% of the country is single. That’s a market that’s been dominated by apartment rentals. Let’s take some of that market. I call it “Single City.” It’s, like, “Hey, you want to go down to the whirlpool?” “Yeah, I don’t have a husband.” I call it “Swing City.”

Stan Sitwell: Let’s get into some new areas, if you don’t mind. 
Narrator: But G.O.B. continued to fine-tune his first one. 
G.O.B.: How do we filter out the teases? We don’t let them in. This goes for the guys, too. Because sometimes the guys are tapped out. But check your lease, man. Because you’re living in [bleep] City. 
Stan Sitwell: You’re fired.
Narrator: ... his ideas failed to evolve.

Oh, G.O.B. You were decades too late!

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